sudo hdparm -I /dev/sdc
sudo hdparmuser-master usecurity-set-pass Einstein /dev/sdc sudo time hdparmuser-master usecurity-erase Einstein /dev/sdc
Result
/dev/sdc: Issuing SECURITY_ERASE command, password="Einstein", user=user 0.00user 0.00system 2:38:09elapsed 0%CPU (0avgtext+0avgdata 624maxresident)k 0inputs+0outputs (0major+202minor)pagefaults 0swaps